Home” for Youth Start-ups: Exhibition Experience Taster

Organizer

The Hong Kong Federation of Youth Groups         The Hong Kong Trade Development Council

The Hong Kong Federation of Youth Groups (HKFYG) and the Hong Kong Trade Development Council (HKTDC) join hands to launch the 2nd “Home” for Youth Start-ups: Exhibition Experience Taster. This program presents a one-stop exhibition platform for youth start-ups. By participating in the HKTDC “Home Delights Expo 2018”, selected youth start-ups can acquire knowledge and skills in relation to trade fairs, as well as experiencing firsthand what is actually happening in a sales exhibition. Selected youth start-ups will also have an opportunity to promote their quality products and services to more than 500,000 visitors, thereby opening the door to success in their business. Selected business enterprises will be awarded prizes worth more than HK$12,000.

Fair date: 16 August 2018 – 20 August 2018
For more information about the “Home Delights Expo 2018”, please refer to:
http://m.hktdc.com/fair/homedelights-en/HKTDC-Home-Delights-Expo.html
Apply now: https://event.hkfyg.org.hk/event.php?id=521

 

Application procedures

  1. Application

Please submit an online application form via the above link and settle the registration fee. A confirmation email will be sent to those applicants after successful payment.

  1. Exhibition training

After receiving the confirmation email, applicants should attend the exhibition training organized by the HKTDC in the specified time.

  1. Internal assessment

After completing the exhibition training, applicants should submit a PowerPoint presentation about the business and a copy of the certificate of incorporation via email to sic@hkfyg.org.hk within the time specified. The email title should be “Exhibition Exp Taster: (Name of Registered Company)”. Please include the personal information of the representative(s) of the business enterprise (e.g. name and phone no.) and the reference no. stated in the confirmation email.

The PowerPoint about the business for screening should not exceed 20 slides, including the following (but not limited to):

  1. Mission of the company
  2. Background information about the founder(s)
  • Products / Services
  1. Features of the products / services
  2. Prices
  3. Targets
  4. Photos / videos of the products / services
  5. Booth design (if applicable)
  6. Others (e.g. promotional leaflets and posters, and other materials that are favorable to the selection)


Eligibility

  1. Youth start-ups selling quality products / services related to the “Home Delights Expo 2018”, including household products, electrical appliances, kitchen utensils and furnishings, etc. For details, please refer to:

http://homedelights.hktdc.com/pdf/2018/FairAtaGlance/FairAtaGlance.pdf;

  1. Business enterprises registered in Hong Kong on or after 29 June 2013, i.e. for no more than five years (by reference to the application deadline);
  2. Business enterprises properly registered with the Hong Kong SAR Government and holding all valid permits and licenses required or necessary for their business and activities; and
  3. The can be more than one representative of each business enterprise, provided that all representatives must be Hong Kong residents aged between 18 and 45 and be the founders of the business, owning over 50% ofshares of the business (Each applicant is allowed to submit one application only. Any further application will not be considered).


Exhibition training

The training lasts for 2 hours, covering keys to successful fairs and exhibitions, digital marketing, and experience sharing.


Selection / Assessment criteria

  1. Quality of products / services
  2. Innovation and creativity
  3. Market potential
  4. Functionality
  5. Readiness of the company
  6. Others (e.g. application of technology)

Timeline and important dates

Date Items
29 June 2018 Application deadline
6 July 2018 Exhibition training
8 July 2018 Deadline for submitting PowerPoint presentation (by 23:59)
16 July 2018 Result announcement
16-20 August 2018 Home Delights Expo 2018


Fees

Registration fee: HK$300 / company
Deposit:    Each selected company is required to give a deposit of HK$2,000 in a cheque format within one week after the result announcement. Under normal circumstances, the cheque will be returned to the company if it completes the “Home Delights Expo 2018” and complies with all Terms & Conditions.

(* The deposit has to be paid in a crossed cheque made payable to “The Hong Kong Federation of Youth Groups”.)

Apply now and grasp the chance of getting fabulous prizes

Selected companies will be awarded the following prizes:

  1. A professional exhibition training (provided by the HKTDC);
  2. An exhibition area at the HKTDC “Home Delights Expo 2018” (worth HK$4,880);
  3. On-site coaching to enhance the success rate;
  4. One-year listing on the HKTDC.com Small Orders online transactional platform (worth HK$2,000), including:
  • Selling 30 products on the online platform for one year
  • Updating sales items and product information for unlimited times
  1. Promotion or media interview opportunities
  2. Boutir’s business plan for one month (and exclusive benefits), “網舖4寶”, and using the Scan and Buy function during the exhibition.