As a result of the Pandemic, businesses have had to adjust and adapt. This is particularly so for many start-ups and Small and Medium size enterprises (SMEs), both in Hong Kong and the Greater Bay Area (GBA), who have begun moving to digital and online platforms. This has allowed them to relate directly to customers when social distancing, lockdowns and other Pandemic protocols have altered the way traditional business is run.
As a result, young entrepreneurs need to be aware of the various digital marketing platforms available,(such as Facebook, Instagram, YouTube, Weibo and Xiaohongshu. The knowledge and skills that they learn from these platforms provide them with an advantage, as well as new opportunities for customer reach and expanding businesses.
The “Digital Transformation and Entrepreneurship” Project, therefore, offers young entrepreneurs the training in knowledge and skills to enhance their business potential. Over the course of a year, they will be able to gain insight into digital marketing, advertising and sales; have the chance to visit the GBA (health situation considered); and acquire business support and mentoring.
To access this Project, applicants will be asked to propose ideas of applicable digital transformations and online marketing with regards to their companies. The top five successful applicants will benefit with media exposure opportunities as well through which they can also build up their brands and businesses.
The Hong Kong Federation of Youth Groups
Greater Bay Area Homeland Youth Community Foundation
- Digital transformation and marketing training lessons
Ten free training lessons will be provided by the Federation, the content of which will cover digital transformation, online sales and marketing, among other relevant issues, including opportunities in Hong Kong and other cities in the GBA, demands and business model transitions, especially under the epidemic. The schedule is as follows:
|1||28 February 2022 (Monday)||19:00-22:00||Opportunities in Hong Kong and the Greater Bay Area
*Understanding the development and advantages of doing business in the GBA
*Highlighting the challenges and opportunities in different industries
Co-Founder & CEO of RaceFit International
|2||7 March 2022 (Monday)||19:00-22:00||Market Demands and Business Model Transitions, especially under the Epidemic
*Exploring innovative ideas, collaborations and models
Chairman at Hong Kong Internet & e-Commerce Association
|3||14 March 2022 (Monday)||19:00-22:00||Fundamental Knowledge for Digital Transformation (I)
*Understanding differences in online marketing platforms in Hong Kong and the GBA
Founder & Director of Social Stand Limited
|4||21 March 2022 (Monday)||19:00-22:00||Fundamental Knowledge for Digital Transformation (II)
*Managing online marketing
|5||28 March 2022 (Monday)||19:00-22:00||Fundamental Knowledge for Digital Transformation (II)
*Establishing brand awareness and marketing
Founder & Director of Frame & Fame Personal Branding
|6||4 April 2022 (Monday)||19:00-22:00||Formation of Successful Online Stores
*Becoming familiar with commonly used e-commerce platforms and tools
*Understanding the e-commerce environment
*Understanding payment gateways, and the UI and UX design of online stores
Head of Sales and Marketing of Boutir
|7||11 April 2022 (Monday)||19:00-22:00||Suggestions of Practical Online Markets
*Presenting brand awareness and promotional tools for inbound marketing
Founder of HDcourse
|8||25 April 2022 (Monday)||19:00-22:00||Optimisation of Search Engines and Promotional Campaigns|
|9||16 May 2022 (Monday)||19:00-22:00||Data Collection and Analysis||Bernie Wong
Founder & Director of Social Stand Limited
|10||23 May 2022 (Monday)||19:00-22:00||Finding Potential Markets and Market Profitability
*Drawing inspiration form others
Founder & Chairman of Angel Investment Foundation
|Certification||Participants who attend 80% or more of the training lessons, will be awarded a certificate|
- Enterprise Visit (Greater Bay Area)
A three day-two night trip will be arranged to the GBA so that participants will get a first hand feel for the history and business culture of the area. Visits will be included to, among others, successful and and well-known incubation centres, universities and enterprises. Networking sessions will be arranged between start-ups and young entrepreneurs to gain direct understanding of GBA policy and technology development. Professional mentors will provide guidance in group discussions with applicants, where participants will also be encouraged to share their thoughts and inspirations. After the visit, the participants will be required to make a short video to review the visit and upload it on their social media platforms.
Arrangement of Enterprise Visit
|Day 1||Day 2||Day 3|
Given the ever – and often fast – changing dimensions of the corona virus, we must have contingency plans in place. Should the visit to the GBA be impossible, visits in Hong Kong will be arranged to include photography and content design workshops, KOL and online store and corporate sharing.
- Professional Mentor Consultations
The association will arrange four times for each team, each one-hour meeting with a professional mentor for a one-on-one consultation. Young startups can seek professional advice on the current difficulties and improve the digital transformation plan under the guidance of mentors to complete a three-month practical digital transformation. In addition, four professional mentor consultations will be held in the form of a business clinic.
- Plan implementation (Three months)
Following the training and the Enterprise visit, participants will be required to submit a three-month digital transformation plan, which will include goals, timetables, improvement mechanisms and final self-assessment criteria. With guidance from matched mentors, participants will be able to complete their plans before submitting a final report.
- Media Exposure Opportunities
The HKFYG will provide media exposure opportunities to the top participants, to include:
- The making of promotion videos and releases on YouTube and other major social media platforms
- Online promotion (official website, Facebook, Weibo, email promotion)
- Media interviews
- Any Hong Kong permanent resident, aged between 18 – 35 years old (as of the application deadline)
- Individual or group (no more than 2 applicants) per application
- Being able to describe practicable ideas of digital transformation for a start-up business that has been in operation for no more than three years
- Having business accounts on online platforms, such as Facebook, Instagram, YouTube, WeChat Public Account, Weibo and Xiaohongshu
- Priority will be given to young people who have never participated in similar projects funded by the Youth Development Fund related to the Greater Bay Area
- Priority will be given to retail and catering industries
After the deadline for registration, potential applicants will be selected by the HKFYG to attend the training sessions. After completing the training sessions with 80% or above of the attendance rate, as well as consultations with the mentors, a digital transformation plan will be carried out by the applicants, following by a final presentation. The top 5 teams with successful digital transformation will be selected eventually.
- Effectiveness of the proposal
- Consistency in the target market, advertising strategies and sales targets
- Content writing, creative thinking and reasonable practice
- Use of advertising tools, effectiveness of the marketing budget plan
Free of charge
To ensure the participants’ engagement, a deposit of HK$1,000 will be charged by the HKFYG. If the participant has an attendance rate of 80% or above, HK$1,000 will be refunded one month after the end of the Project. If the participant does not reach at least 80% of the attendance rate, the HKFYG has the right retain the deposit
|Briefing Session (First Session)||18 January 2022 (Tuesday)|
|Briefing Session (Second Session)||24 January 2022 (Monday)|
|Deadline for Online Application||25 February 2022 (Friday)|
|Submission of Preliminary Proposal for Digital Transformation||28 February 2022 (Monday)|
|Training sessions on Digital Transformation and Sales & Marketing||February to May 2022 (10 sessions)|
|Business Clinic||25 June 2022 (Saturday)
23 July 2022 (Saturday)
27 August 2022 (Saturday)
17 September 2022 (Saturday)
|Three-day and Two-night GBA Visit|
|Submission of Digital Transformation Plan||Before 15 July 2022 (Friday)|
Plan Implementation (3 months)
|Late-July to Late-October 2022|
|Submission of Digital Transformation’s Effectiveness Report||Late-October 2022|
|Result Announcement of The Top 5 Teams with Successful Digital Transformation
Sharing Sessions and Award Ceremony
|26 November 2022 (Saturday)|
|Announcing the Winning Teams by the Press||November to December 2022|
The project only accepts online applications.
Please submit the the completed online application form and submit the preliminary proposal for digital transformation before 25 February 2022. Late applications will not be considered.
Successful applicants will receive a deposit payment notice and project confirmation letter on or before 23 February 2022.
- The applicants are required to fulfill 80% of the attendance rate of training sessions, and attend all consultations
- The top five applicants will undertake sharing sessions, media interviews, and an awards ceremony.
- The HKFYG reserves the right to use the submitted design works, including photos and video material for exhibitions, promotion and publication purposes.
- All applicants must be a registered YO PLACE Member.
HKFYG Social Innovation and Youth Business Unit
Tel: 35950945 / 39568001
Address: Room B-E, 11/F, Genesis, 33-35 Wong Chuk Hang Road, Hong Kong
Facebook Page: hkfyg.sic