MegaBox x HKFYG Youth Entrepreneurship Journey

In response to the Hong Kong Housing Authority’s “Well Being · Start-Up 2.0 Programme” to support youth entrepreneurship, MegaBox and The Hong Kong Federation of Youth Groups (HKFYG) have joined forces to launch the “Youth Entrepreneurship Journey” programme (the Programme). It aims to support young entrepreneurs and slashers in Hong Kong to step beyond traditional employment frameworks and explore diverse opportunities.

The Programme offers entrepreneurship training courses tailored to enhance business acumen, improve business models, and acquire practical skills in marketing and presentation. Upon course completion, participants will present their business plans to professional mentors to refine their entrepreneurial visions with practical insights.

6 winning projects will be selected to operate start-up booths provided with compliments of MegaBox for a three-month trial period during weekends and public holidays. Outstanding start-up teams will have the opportunity to be recommended to operate pop-up store or shop* in MegaBox (no less than 300 square feet) for a trial period of up to 12 months, turning their entrepreneurial dreams into reality.

 

Entrepreneurship Training Course

Venue: Room B-E, 11/F, Genesis, 33-35 Wong Chuk Hang Road, Hong Kong
Teaching language: Cantonese
Certificate: Participants with an 80% or above attendance rate will be awarded a participation certificate and obtain an interview opportunity.
Training Fee: HK$1,000 / per person

Details of Entrepreneurship Training Course

Date: 6 Sept (Sat) ; 7 Sept (Sun)

Session Date Time Theme Trainer
1 Saturday, 6 September 2025 10:00 – 12:00

Overview of Entrepreneurship and Self-Management Practices

  • Effective self-management skills and core value
  • Understand the key structure and preparation of a business proposal for entrepreneurship

Develop effective self-management skills and gain clear guidance on writing a business plan, ensuring better preparation for future entrepreneurial endeavors.

HKFYG representative
2 13:00 – 15:00 Social Innovation Design Thinking Workshop

  • Optimize existing products or services with a user-centered approach
  • Identifying market needs and pain points

Utilize design thinking to thoroughly analyze market demands and user feedback for existing businesses, applying relevant tools to refine products or services. Emphasizes building innovative problem-solving skills, aligning offerings more effectively with market needs, and boosting business competitiveness.

HKFYG representative
3 15:00-17:00 Market Analysis and Marketing Skills

  • Conduct market research & competitor analysis with AI
  • Develop brand story & marketing visuals with AI
  • Create marketing videos with AI

Empowers participants to utilize AI tools for effective marketing. By learning how to conduct market and competitor analysis, craft compelling brand stories, and create engaging visuals and videos using AI, participants will be able to enhance their marketing strategies, increase efficiency, and stand out in a competitive market.

HKFYG representative
4 Sunday, 7 September 2025 10:00-12:00 How to Operate and Promote a Business in a Mall Market?

  • Success case sharing
  • Core strategies for marketplace
  • Driving foot traffic, crafting promotional strategies, and overseeing on-site operations

Gain insights from real-world experiences and success stories in marketplace operations, with a deep dive into core strategies for effective management. Included attracting visitors, creating impactful promotions, and mastering on-site management essentials. Understand the businesses boost competitiveness and maximize promotional impact in marketplace settings.

MegaBox representative
5 13:00-15:00 Essential Legal Knowledge

  • Company formation and maintenance
  • Intellectual property rights and dispute resolution

Participants will gain an understanding of legal fundamentals in entrepreneurship and learn how to handle business disputes effectively, reducing legal risks in the entrepreneurial process.

HKFYG representative
6 15:00-17:00 Pitching Skills

  • Customer service and building long-term relationships
  • Presenting and pitching a business plan
  • Personal grooming and social etiquette
  • Effective strategies for drawing foot traffic to marketplace operations

Improve public speaking and communication skills, enabling participants to confidently present business plans. It also covers customer service, personal grooming, and business etiquette to enhance professionalism. Additionally, it teaches strategies to attract foot traffic and interact effectively in marketplace settings, boosting promotion and persuasion skills.

Mr. Jerry.C

As a full-time travel show host, Jerry has explored 85 countries over 14 years. With 15 years as a professional emcee, he has hosted over 1,000 large-scale events, earning extensive experience and widespread client appreciation.
Recognized by netizens as a young entrepreneur and versatile “slasher,” Jerry’s businesses have rapidly grown from 2021 to 2025. He owns Cupfy (a healthy hand-shaken milk tea shop), 伵舍 (a multifunctional studio), JM9 (a KOL e-commerce platform), Ganachi (a dessert shop), JC Production (a production company), and ZtarLinker (an influencer agency).
Active on social media for nearly a decade, Jerry has been a prominent KOL on radio platforms. From 2023 to 2024, he hosted RTHK’s travel program Deep Travel in Nature. In 2021, he hosted the local travel show Travel Expert: Staycation in Hong Kong. Previously, he hosted ViuTV’s Trip Expert and RTHK Radio 2’s Travel Knowledge Friday. In recent years, Jerry has embraced sports, traveling the world through athletic pursuits, participating in over 10 international marathons. Beyond global races, he enjoys home life, having earned a French-recognized Escoffier Professional Pastry Chef certification, specializing in dessert creation.
In recent years, Jerry has been honored as the “Most Popular Travel Expert” by various media outlets, including U Magazine, New Holiday, ELLEMEN, and Flyagainla. He is active on Facebook and Instagram, sharing travel and lifestyle moments with a combined following of approximately 150,000 fans.

 

Event Timeline
Series 2 Timetable

Event Date
Applications open 23 July 2025
First briefing session 13 August 2025, 3PM to 4PM
Second briefing session 20 August 2025, 3PM to 4PM
Applications close 1 September 2025, 5PM
Training courses 6 to 7 September 2025
Submission of business proposal and 1-minute business introduction video 12 September 2025
Mentorship support 25 to 26 September 2025
Final Round Interview 8 October 2025
Trial-run of start-up booths by 6 winning projects 8 November 2025 to 8 February 2026

Details of Entrepreneurship Training Course

Date: 14 June (Sat) ; 15 Jun (Sun)

Session Date Time Theme Trainer
1 Saturday, 14 June 2025 10:00 – 12:00

Overview of Entrepreneurship and Self-Management Practices

  • Basic concepts and core values of entrepreneurship
  • Developing an entrepreneurial mindset and mental preparation
  • Time management and improving work efficiency

This module helps participants understand the basic concepts and core values of entrepreneurship, including how to build the right entrepreneurial mindset, set clear goals, improve time management, and enhance work efficiency. These skills will enable participants to remain efficient, focused, and composed when facing challenges during the entrepreneurial process.

HKFYG representative
2 13:00 – 15:00 Social Innovation Design Thinking Workshop

  • User-centred innovative design
  • Identifying market needs and pain points
  • Designing solutions

Through the design thinking approach, participants will analyse market needs and user pain points and design innovative solutions. They will learn how to use relevant tools to enhance their creative problem-solving abilities. This will help participants develop products or services that better meet market demands during their entrepreneurial journey.

HKFYG representative
3 15:00-17:00 Market Analysis and Marketing Skills

  • Conduct market research & competitor analysis with AI
  • Develop brand story & marketing visuals with AI
  • Create marketing videos with AI

Empowers participants to utilize AI tools for effective marketing. By learning how to conduct market and competitor analysis, craft compelling brand stories, and create engaging visuals and videos using AI, participants will be able to enhance their marketing strategies, increase efficiency, and stand out in a competitive market.

Mr. Tim Chan

Tim is the founder of Growth Marketer Academy, Asia’s first growth school with established presence in Hong Kong, Taiwan, and Malaysia. His academy has empowered thousands of professionals and businesses to master growth strategies and marketing technology. Recently, Tim established NextMaven AI, which not only provides premier AI education to nurture AI Mavens but also helps businesses transform their processes into 10x-efficient AI workflows.

Previously, Tim built a tech-driven marketing agency serving Fortune 500 companies and publicly-listed corporations in Hong Kong and the United States, as well as venture-backed startups. His earlier venture was incubated by Appworks in Taiwan, Cyberport, and the Google Empowering Young Entrepreneurs Program in Hong Kong.
 
A thought leader in his field, Tim has contributed articles on growth & Tech to prestigious publications including Huffington Post, Tech in Asia, e27, HK01, and StartupBeat. His industry leadership extends to roles as co-curator of Facebook Community Leadership Circle (Hong Kong) and former president of the CUHK Alumni Entrepreneurs Association. Tim also shares his expertise as a visiting lecturer at Hong Kong Polytechnic University and honorary guest lecturer at Hang Seng University of Hong Kong.

4 Sunday, 15 June 2025 10:00-12:00 How to Operate and Promote a Business in a Mall Market?

  • Success case sharing and core strategies for operating in mall markets
  • Financials 101: Fundamental financial management and cost control

Participants will learn core strategies for operating in a mall market, such as attracting foot traffic, designing promotional activities, and effectively managing on-site operations. By sharing success stories, the course bridges theory with practical skills. It also covers basic financial knowledge, helping participants acquire essential financial skills to build a solid foundation for sustainable business development.

MegaBox representative
5 13:00-15:00  

Essential Legal Knowledge

  • Company formation and maintenance
  • Intellectual property rights and dispute resolution

Participants will gain an understanding of legal fundamentals in entrepreneurship and learn how to handle business disputes effectively, reducing legal risks in the entrepreneurial process.

Mr. Simon Cheng

Simon Cheng has 6 years of lawyer experience and 7 years of civil engineer experience. He has provided legal services to many multinational companies and listed companies. His areas of expertise include corporate services, mergers and acquisitions, commercial litigation, fund establishment and securities issuance

Mr. Chen Jian Ji KK

KK has 11 years of experience as a lawyer and multiple years of experience as a social worker in Hong Kong. He is currently serving as a Hong Kong resident lawyer at Guangdong Chenggong Law Firm, with a primary focus on Hong Kong-related marriage and inheritance cases, as well as acting as legal counsel for Hong Kong companies whose main operations are in mainland China. Additionally, he provides Chinese legal opinions for Hong Kong cases involving mainland China to the Hong Kong High Court and the Hong Kong International Arbitration Centre. Key clients include Zhongshan Hot Spring Golf Club, among others.

6 15:00-17:00  

Pitching Skills

  • Customer service and building long-term relationships
  • Presenting and pitching a business plan
  • Personal grooming and social etiquette

This module focuses on improving presentation and communication skills, helping participants confidently present themselves in business settings. It covers customer service techniques, personal grooming, and business etiquette to enhance professional image and persuasiveness.

Mr. Felix Wong

Felix Wong is a Growth Marketer working with various tech startups. Previously, he led regional marketing and analytics at CircleDNA and served as a community manager at Techstars, where he facilitated startup programs and corporate innovation across the Greater China region. Felix holds a BSc in Mathematics from the University of Bath and an MSc in Marketing from the Polytechnic University.
Outside of work, Felix experiments with side projects, actively mentors founders, and angel invests in early-stage startups. His work and writing on startup growth have been featured in communities such as Growth Mentor, Product Hunt, and Indie Hackers. When he’s not working, Felix enjoys making pasta and chasing marathon goals.

 

Event Timeline
Series 1 Timetable

Event Date
Applications open  2 May 2025
First briefing session 20 May 2025, 3PM to 4 PM
Second briefing session 2 June 2025, 3PM to 4 PM
Applications close 9 June 2025
Training courses 14 – 15 June 2025
Mentorship support 23 – 25 June 2025
Submission of business proposal and 1-minute business introduction video 3 July 2025
Final round of interviews 8 July 2025
6 winning teams announced July 2025
Launch ceremony 1 August 2025
Trial-run of start-up booths by 6 winning projects 2 August – 31 October 2025

 

Introduction of Seven Winning Teams (Series 1)

Teams Representatives Introduction
 

DiffuserArt

Mr. Wong Lok Yin “Rediscover the breath of nature in the heart of the city.”
DiffuserArt centres on the concept of “sensory healing,” blending the essence of mountains, forests, and oceans into their diffusers. They transform natural landscapes into home décor, creating immersive experiences through sight, touch, and scent. With DiffuserArt, you can effortlessly switch to “nature mode,” escaping the fast pace of urban life for a moment of relaxation and stress relief.

Environmental Sustainability Guardian Limited

Mr. Cheng Ka Kit

Mr. Cheng Ka Ho

Mr. PAMUDJI Malvin Subroto

ESGuardian stands at the forefront of sustainable innovation, pioneering silica capsule technology to transform everyday hygiene products. Its breakthrough approach uses a porous silica matrix to encapsulate active ingredients, enabling precise, water-activated release that enhances performance while reducing excess fillers, packaging, and preservatives, therefore lowering the carbon footprint of personal care products.
Originating from the Hong Kong University of Science and Technology, this technology reduces product volume by 90% throughout the product lifecycle, from production to disposal. Each 15-gram capsule replaces a 500ml plastic bottle of hand soap, while simultaneously maintaining a 99% pathogen reduction rate and safely degrading into natural sand particles after use.
 

Furri Tail Limited

Mr.  Tsang Lok Ming

Ms. Ching Wing Yan

Furri Tail is Hong Kong’s first premium pet lifestyle brand merging fashion-forward designs with science-backed nutrition. Our customised fresh food brand, Furri Foods, crafts vet-formulated meals using human-grade ingredients, redefining pet wellness through tailored culinary experiences.
Born from a passion to blend style and substance, we cater to discerning pet parents who seek both aesthetic elegance and clinical-grade health benefits for their furry companions. Our mission is to promote holistic and preventive wellness practices for pets.

Helios Fine Jewelry Limited
Mr. Choi Cheuk Lam Helios Fine Jewelry, established in 2022, is a Hong Kong-based boutique jewellery brand specialising in bespoke and emotionally meaningful designs. While renowned for their innovative Life Diamond service—which transforms hair or ashes into lab-grown diamonds—they also offer a diverse range of fine jewellery, from custom engagement rings to heirloom collections. Each piece reflects their commitment to craftsmanship, storytelling and modern elegance.

Oi-Shi Pet Bakery

Ms. Lee Lok Yan Oi-Shi creates healthy and adorable celebration treats for pets. They believe every occasion shared with furry friends is worth remembering. Their cakes use human-grade ingredients and can be tailored to suit each pet’s needs. Offerings include custom cakes and seasonal mini cakes, making every celebration unique and special.

PetChoice AI

Mr. Wong Hoi PetChoice AI analyses dog breeds, biological traits and genetic disorders, instantly generating customised dog food formulas best suited to each breed. This ensures that each pet receives optimal nutrition and reduces health risks associated with breed-specific genetic diseases.
Going beyond traditional one-size-fits-all dog food options, they provide customised diets that meet the precise needs of different breeds.
Veggroom Limited Ms. Ho Yan Yu Grace Veggroom’s ultimate vision is to create self-sustaining cities in Hong Kong and urban areas, enabling individuals to easily grow their own food. Step by step, they transform homes, communities, and spaces into sustainable food sources. By fostering sustainability and self-sufficiency, Veggroom aims to reduce environmental impact, increase access to fresh food, and build healthier communities. In step one, they focus on hydroponic solutions for growing salad greens and herbs in smaller spaces. In step two, they expand to larger areas, implementing vertical farms, greenhouses, and community gardens. Through education and innovative hydroponic solutions, Veggroom strives to reshape urban farming landscapes and create a greener, self-sustaining future.

 

Mentorship Support – Consultation with Industry Experts on Entrepreneurial Challenges

Shortlisted applicants will receive mentorship support, where senior executives from partner business organisations, consultants, professionals, and entrepreneurs will serve as mentors, providing one-on-one online consultation services for entrepreneurial projects. This will help participants refine their business plans and increase their chances of being selected.

 

Networking Opportunities

The HKFYG has supported youth entrepreneurship since 2000 and has a large network of entrepreneurs and business partners. As the founding sponsor of The Hong Kong General Chamber of Young Entrepreneurs (HKGCYE), the HKFYG has been organising numerous entrepreneurial activities to provide networking opportunities for young entrepreneurs.

 

Eligibility

  • Hong Kong permanent resident, aged between 18 and 35
  • Can apply individually or as a team to the Entrepreneurship Training Course.
  • Has solid and feasible business plan(s) to start in Hong Kong; OR has already owned a start-up company in Hong Kong with less than 5 years of operation
  • If the selected teams have not been incorporated, they must complete the procedure according to the Business Registration Ordinance (Cap. 310)
  • Businesses must not be unlawful, illegal or involved in tobacco, advocacy of gambling, obscenity, etc.
  • Has no bankruptcy records or involvement in procedures for filing a creditor’s petition for bankruptcy
  • If the intended business or existing business is owned by the applicants in the form of a partnership/limited company, all the partners/shareholders must be joint applicants and fulfil the above requirements

 

Proposed Projects

  • The nature of business is not limited, but the projects must be suitable for a start-up booths format within MegaBox. Projects should align with the MegaBox’s atmosphere, target audience, and operating environment. The project’s operations, displays, and promotions should make flexible use of the booth space. Applicants should focus on ensuring synergy and feasibility between their business model and the booth facilities when planning their projects.
  • The catering industry and franchise stores will not be included in the scope of consideration.

 

Application Method

  1. The Programme only accepts online applications.
  2. Please submit the online application form before the deadline. (Series 2: 5PM, Sept 1 2025).
  3. After completing the online application form, applicants will receive a training fee payment notice and a document submission email within one week.
  4. Complete the training fee payment and submit the required documents.
  5. Successful applicants will receive a confirmation email from the Secretariat by Sept 3 2025.

 

Required Documents

  1. Completed online application form;
  2. Hong Kong Identity Card copies (for all team members);
  3. Copies of academic qualifications and recent employment certificates (for all team members);
  4. Relevant business registration documents, including a copy of the Business Registration Certificate, a copy of the Certificate of Incorporation and a copy of the Incorporation Form (Company Limited by Shares); and
  5. Proof of registered intellectual property, trademarks, patents or copyrights (if any)

 

Remarks

  • Selected teams are required to cooperate with the Organisers, including attending briefing sessions, related activities, the launch ceremony, and participating in media interviews. The Organisers reserve the right to disqualify any team that fails to attend these activities.
  • The Organisers reserve the right to publish and use the images, videos and written materials submitted by applicants and selected teams for promotional purposes.
  • Selected teams must implement their projects as outlined in the application form. Teams that receive support are required to provide regular updates on business progress, forecasts, and milestones, as well as submit business reports.

 

FAQ

1. Q: Can I apply if I only have a business idea and have not set up a company or started operating?

  • A: Yes. If the selected teams have not been incorporated, they must complete the procedure according to the Business Registration Ordinance (Cap. 310) once they obtain the award.

2. Q: Is there a restriction on the establishment period of the company?

  • A: Must be registered in Hong Kong with less than 5 years of operation.

3. Q: Does completing the online registration mean successful registration?

  • A: Online registration is the first step in the application process. Applicants will receive an email from the Secretariat within one week to follow up on their application and request the required documents. The deadline for Series 2 is 5PM, 8 Sept2025.

4. Q: Can I change team members after submitting my application?

  • A: The primary applicant cannot be changed after submission. If there is a need to change other team members, the Secretariat must be informed, and approval must be obtained. For selected teams, any new partners or shareholders added during the funding period must also meet the programme’s eligibility requirements.

5. Q: Is there a limit on the number of team members for the company?

  • A: There is no limit, and the team can have more than one member. If the company is operated as a joint venture or a limited company, all partners or shareholders must also be joint applicants and meet the program’s eligibility criteria.

6. Q: Do all applicants need to maintain an attendance rate of 80% or above in training and consultation activities?

  • A: Yes. If applicant is unable to attend the event, you should appoint a representative to attend the events. A reason for the absence must be provided to the Secretariat.

7. Q: If I would like to withdraw after completing registration and paying the training fee, can I get a full refund?

  • A: No, all payments are non-refundable after registration. The training fee cannot be transferred to other entrepreneurship courses.

8. Q: If I apply as a team, do all team members need to pay the training fee?

  • A: If the whole team cannot attend the course, a representative can join and must inform the Secretariat of the reason.

9. Q: If I participate in the programme, will I definitely get to operate a free mobile start-up booth or pop-up store provided with compliments of MegaBox?

  • A: No. Only 6 winning projects will be selected to operate mobile start-up booths provided with compliments of MegaBox. Outstanding performers may have the opportunity to be recommended for trial operations of pop-up stores in the public area on 8/F or shop spaces on 11/F or 12/F.

 

Contact us

The HKFYG Social Innovation and Youth Business Unit
Telephone: 3595 0945 (Ms Merphy Poon / Ms Queenie Ting)
Email: yet@hkfyg.org.hk
Address: Room B-E, 11/F, Genesis, 33-35 Wong Chuk Hang Road, Hong Kong
Facebook: hkfyg.sic

 

Please < CLICK HERE > for details of the programme terms and conditions.