In response to the Hong Kong Housing Authority’s “Well Being · Start-Up 2.0 programme” to support youth entrepreneurship, MegaBox and The Hong Kong Federation of Youth Groups (HKFYG) have joined forces to launch the “Youth Entrepreneurship Journey” programme (the Programme). It aims to support young entrepreneurs and slashers in Hong Kong to step beyond traditional employment frameworks and explore diverse opportunities.
The Programme offers entrepreneurship training courses tailored to enhance business acumen, improve business models, and acquire practical skills in marketing and presentation. Upon course completion, participants will present their business plans to professional mentors to refine their entrepreneurial visions with practical insights.
6 winning projects will be selected to operate start-up booths provided with compliments of MegaBox for a three-month trial period during weekends and public holidays. Outstanding start-up teams will have the opportunity to be recommended to operate pop-up store or shop* in MegaBox (no less than 300 square feet) for a trial period of up to 12 months, turning their entrepreneurial dreams into reality.
*Projects recommended for pop-up stores or shops need not to pay rent, management fees, air conditioning fees, promotional fees, or Rates but will need to cover electricity and/or water expenses. MegaBox will offer free marketing support and basic shopfitting (including floors, ceilings, and walls) for the projects. 20% of the project’s monthly net profit will be collected. Other terms and conditions are subject to the clauses of the contract.
Series 1 Training Courses Details:
Entrepreneurship training courses
Date: 14 June (Sat) ; 15 Jun (Sun)
Venue: Room B-E, 11/F, Genesis, 33-35 Wong Chuk Hang Road, Hong Kong
Teaching language: Cantonese
Certificate: Participants with an attendance rate of 80% or above will be awarded a participation certificate and obtain an interview opportunity.
Training Fee: HK$1,000 per person
The training courses are detailed as follows:
| Session | Date | Time | Theme | Trainer |
| 1 | Saturday, 14 June 2025 | 10:00-12:00 | Overview of Entrepreneurship and Self-Management Practices
This module helps participants understand the basic concepts and core values of entrepreneurship, including how to build the right entrepreneurial mindset, set clear goals, improve time management, and enhance work efficiency. These skills will enable participants to remain efficient, focused, and composed when facing challenges during the entrepreneurial process. |
HKFYG representative |
| 2 | 13:00-15:00 | Social Innovation Design Thinking Workshop
Through the design thinking approach, participants will analyse market needs and user pain points and design innovative solutions. They will learn how to use relevant tools to enhance their creative problem-solving abilities. This will help participants develop products or services that better meet market demands during their entrepreneurial journey. |
HKFYG representative | |
| 3 | 15:00-17:00 |
Market Analysis and Marketing Skills
Empowers participants to utilize AI tools for effective marketing. By learning how to conduct market and competitor analysis, craft compelling brand stories, and create engaging visuals and videos using AI, participants will be able to enhance their marketing strategies, increase efficiency, and stand out in a competitive market. |
Mr. Tim Chan
Tim is the founder of Growth Marketer Academy, Asia’s first growth school with established presence in Hong Kong, Taiwan, and Malaysia. His academy has empowered thousands of professionals and businesses to master growth strategies and marketing technology. Recently, Tim established NextMaven AI, which not only provides premier AI education to nurture AI Mavens but also helps businesses transform their processes into 10x-efficient AI workflows.
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| 4 | Sunday, 15 June 2025 | 10:00-12:00 |
How to Operate and Promote a Business in a Mall Market?
Participants will learn core strategies for operating in a mall market, such as attracting foot traffic, designing promotional activities, and effectively managing on-site operations. By sharing success stories, the course bridges theory with practical skills. It also covers basic financial knowledge, helping participants acquire essential financial skills to build a solid foundation for sustainable business development. |
MegaBox representative |
| 5 | 12:00-15:00 | Essential Legal Knowledge
Participants will gain an understanding of legal fundamentals in entrepreneurship and learn how to handle business disputes effectively, reducing legal risks in the entrepreneurial process. |
Mr. Simon Cheng
Simon Cheng has 6 years of lawyer experience and 7 years of civil engineer experience. He has provided legal services to many multinational companies and listed companies. His areas of expertise include corporate services, mergers and acquisitions, commercial litigation, fund establishment and securities issuance Mr. Chen Jian Ji KK KK has 11 years of experience as a lawyer and multiple years of experience as a social worker in Hong Kong. He is currently serving as a Hong Kong resident lawyer at Guangdong Chenggong Law Firm, with a primary focus on Hong Kong-related marriage and inheritance cases, as well as acting as legal counsel for Hong Kong companies whose main operations are in mainland China. Additionally, he provides Chinese legal opinions for Hong Kong cases involving mainland China to the Hong Kong High Court and the Hong Kong International Arbitration Centre. Key clients include Zhongshan Hot Spring Golf Club, among others. |
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| 6 | 15:00-17:00 | Pitching Skills
This module focuses on improving presentation and communication skills, helping participants confidently present themselves in business settings. It covers customer service techniques, personal grooming, and business etiquette to enhance professional image and persuasiveness. |
Mr. Felix Wong
Felix Wong is a Growth Marketer working with various tech startups. Previously, he led regional marketing and analytics at CircleDNA and served as a community manager at Techstars, where he facilitated startup programs and corporate innovation across the Greater China region. Felix holds a BSc in Mathematics from the University of Bath and an MSc in Marketing from the Polytechnic University. |
Mentorship Support – Consultation with Industry Experts on Entrepreneurial Challenges
Shortlisted applicants will receive mentorship support, where senior executives from partner business organisations, consultants, professionals, and entrepreneurs will serve as mentors, providing one-on-one online consultation services for entrepreneurial projects. This will help participants refine their business plans and increase their chances of being selected.
Networking Opportunities
The HKFYG has supported youth entrepreneurship since 2000 and has a large network of entrepreneurs and business partners. As the founding sponsor of The Hong Kong General Chamber of Young Entrepreneurs (HKGCYE), the HKFYG has been organising numerous entrepreneurial activities to provide networking opportunities for young entrepreneurs.
Eligibility
- Hong Kong permanent resident, aged between 18 and 35
- Can apply individually or as a team to the Entrepreneurship Training Course.
- Has solid and feasible business plan(s) to start in Hong Kong; OR has already owned a start-up company in Hong Kong with less than 5 years of operation
- If the selected teams have not been incorporated, they must complete the procedure according to the Business Registration Ordinance (Cap. 310)
- Businesses must not be unlawful, illegal or involved in tobacco, advocacy of gambling, obscenity, etc.
- Has no bankruptcy records or involvement in procedures for filing a creditor’s petition for bankruptcy
- If the intended business or existing business is owned by the applicants in the form of a partnership/limited company, all the partners/shareholders must be joint applicants and fulfil the above requirements
Proposed Projects
The nature of business is not limited, but the projects related to the catering industry and franchise stores will not be included in the scope of consideration.
Application Method
- The Programme only accepts online applications.
- Please submit the online application form before the deadline (Series 1: 5PM, June 9 2025).
- After completing the online application form, applicants will receive a training fee payment notice and a document submission email within one week.
- Complete the training fee payment and submit the required documents.
- Successful applicants will receive a confirmation email from the Secretariat by June 12 2025.
Required Documents
- Completed online application form;
- Hong Kong Identity Card copies (for all team members);
- Copies of academic qualifications and recent employment certificates (for all team members);
- Relevant business registration documents, including a copy of the Business Registration Certificate, a copy of the Certificate of Incorporation and a copy of the Incorporation Form (Company Limited by Shares); and
- Proof of registered intellectual property, trademarks, patents or copyrights (if any)
Event Timeline
Series 1 Timetable
| Event | Date |
| Applications open | 2 May 2025 |
| First briefing session | 20 May 2025, 3PM to 4 PM |
| Second briefing session | 2 June 2025, 3PM to 4 PM |
| Applications close | 9 June 2025 |
| Training courses | 14 – 15 June 2025 |
| Mentorship support | 23 – 25 June 2025 |
| Submission of business proposal and 1-minute business introduction video | 3 July 2025 |
| Final round of interviews | 8 July 2025 |
| 6 winning teams announced | July 2025 |
| Launch ceremony | 1 August 2025 |
| Trial-run of start-up booths by 6 winning projects | 1 August – 31 October 2025 |
Briefing Sessions
| (register here) | |
| (register here) |
Remarks
- Selected teams are required to cooperate with the Organisers, including attending briefing sessions, related activities, the launch ceremony, and participating in media interviews. The Organisers reserve the right to disqualify any team that fails to attend these activities.
- The Organisers reserve the right to publish and use the images, videos and written materials submitted by applicants and selected teams for promotional purposes.
- Selected teams must implement their projects as outlined in the application form. Teams that receive support are required to provide regular updates on business progress, forecasts, and milestones, as well as submit business reports.
FAQ
- Q: Can I apply if I only have a business idea and have not set up a company or started operating?
- A: Yes. If the selected teams have not been incorporated, they must complete the procedure according to the Business Registration Ordinance (Cap. 310) once they obtain the award.
- Q: Is there a restriction on the establishment period of the company?
- A: Must be registered in Hong Kong with less than 5 years of operation.
- Q: Does completing the online registration mean successful registration?
- A: Online registration is the first step in the application process. Applicants will receive an email from the Secretariat within one week to follow up on their application and request the required documents. The deadline for Series 1 is 5PM, June 9 2025.
- Q: Can I change team members after submitting my application?
- A: The primary applicant cannot be changed after submission. If there is a need to change other team members, the Secretariat must be informed, and approval must be obtained. For selected teams, any new partners or shareholders added during the funding period must also meet the programme’s eligibility requirements.
- Q: Is there a limit on the number of team members for the project?
- A: There is no limit. If the project is operated as a partnership or a limited company, all partners or shareholders must apply as joint applicants and meet the Programme’s eligibility requirements.
- Q: Do all applicants need to maintain an attendance rate of 80% or above in training and consultation activities?
- A: Yes. If applicant is unable to attend the event, you should appoint a representative to attend the events. A reason for the absence must be provided to the Secretariat.
- Q: If I would like to withdraw after completing registration and paying the training fee, can I get a full refund?
- A: No, all payments are non-refundable after registration. The training fee cannot be transferred to other entrepreneurship courses.
- Q: If I apply as a team, do all team members need to pay the training fee?
- A: Yes.
- Q: If I participate in the programme, will I definitely get to operate a free mobile start-up booth or pop-up store provided with compliments of MegaBox?
- A: No. Only 6 winning projects will be selected to operate mobile start-up booths provided with compliments of MegaBox. Outstanding performers may have the opportunity to be recommended for trial operations of pop-up stores in the public area on 8/F or shop spaces on 11/F or 12/F.
Contact us
The HKFYG Social Innovation and Youth Business Unit
Telephone: 3595 0945 (Ms Merphy Poon / Ms Queenie Ting)
Email: yet@hkfyg.org.hk
Address: Room B-E, 11/F, Genesis, 33-35 Wong Chuk Hang Road, Hong Kong
Facebook: hkfyg.sic
Please < CLICK HERE > for details of the programme terms and conditions.