Young Entrepreneurship Course – Certificate on e-shop Creation and Digital Marketing


For young people to get ahead, personally, professionally and in service to the community, they need to be dedicated and hardworking. They also need to have the necessary competencies in today’s knowledge-based economy. Towards this end, the HKFYG Jockey Club Social Innovation Centre (SIC) is committed to supporting young people, aged 18 to 35, to set up their own businesses in different service areas.

Given the fact that the Covid pandemic derailed many employment opportunities, particularly for young people, including being laid off, the role of entrepreneurship as a potential problem solver for youth unemployment has once again come to the fore.

Therefore, SIC is keen to support the are numerous young people who wish to explore new business opportunities, giving fresh impetus to the economic health of the community. However, we also see that in spite of their unique skills and enterprising spirit, they also require knowledge in strategic planning, as well as foresight and pragmatism to sustain business growth in an extremely competitive business environment.

One area in which SIC is focusing is in the provision of training for those wishing to launch online shops, by organising an Online Shop Training Course introducing basic theories of running online shops, along with introduction of marketing tools to promote business.


Young Entrepreneurship Course – Certificate on e-shop Creation and Digital Marketing will be conducted in two sessions of five lessons each.

After successful completion of the Course (with 80% attendance or above), participants will receive:

  1. A Certificate of Attendance issued by HKFYG
  2. A hot desk at the HKFYG Jockey Club Social Innovation Centre at a special rate of HK$1,000 per month for one year (original price HK$1,250 per month)
  3. Three-month trial of the Boutir



To guide young people in the skills and knowledge to better run their own online shops


Target group:

Young people aged 18 to 35 who aspire to setting up their own businesses and online shops



$1,500 (Early bird discount: $1,300 per person for those who apply on or before 16 May)


Lesson descriptions:

Lesson Topic Date (Session 1) Date (Session 2) Time Guest Speaker
1 Strategies for Online Shop Operations

• Market trends

• Steps to set up an online shop

• Introduction for Online payment platforms Online shop backend operations and data analysis

• Customer management, after-sales services

• Introduction to Licenses

7 June 4 August 7:00 – 9:00 p.m Representative from Boutir
2 Online Marketing Skills

• Understand your customers

• Brand building

• Merchandise management and importing

• Product photography

• Eye-catching captions

• Logistics and management

14 June 11 August 7:00 – 9:00p.m Representative from Boutir
3 Practical online marketing tools and marketing 21 June 18 August 7:00 – 9:00p.m Online Marketing Specialist
4 Search engine optimisation and other related subjects

• How to collect and analyse data

• Building keywords

• Search Engine Optimisation (SEO)

28 June 25 August 7:00 – 9:00p.m Online Marketing Specialist
5 Consumer Psychology and Behaviour; Successful Online Shops Sharing

• Psychology of consumption

• Psychology of price setting and discounts

• Retaining customers

5 July 1 September 7:00 – 9:00p.m Representative from Boutir


Venue:                           Room B-E, 11/F, Genesis, 33-35 Wong Chuk Hang Road, Hong Kong (Wong Chuk Hang MTR Station Exit B)


Language:                     Cantonese


Application process:


Application deadline:    31 May 2022